Case studies / How we test accessibility
EcommerceHow we approach it

Accessibility testing that goes beyond the scanner

A page can pass an automated scan and still be impossible to use with a screen reader. We test every key flow the way disabled users do.

WCAG 2.2AA audit
NVDAand VoiceOver testing
Keyboardonly use checked
Re-auditafter fixes
In 60 seconds

The whole story, short

The problem

Payment and form errors are never announced to screen readers.

What we did

  • Audit against WCAG 2.2 AA
  • Combine automated and manual checks
  • Test with screen readers
  • Test keyboard-only use
  • Guide remediation and re-audit

The outcome

WCAG 2.2 AA manual and automated

The problem

What goes wrong

  • Payment and form errors are never announced to screen readers.
  • Dialogs and custom controls trap keyboard users.
  • Alt text and reading order make no sense when read aloud.
  • Automated scans give a false sense of compliance.

Why the usual fix falls short

Automated tools find only a portion of accessibility issues. Whether a task can actually be completed needs manual keyboard and screen reader testing.

What we did

How we tested it

  1. Audit against WCAG 2.2 AA

    Assess page templates and key flows such as search, checkout and account creation.

  2. Combine automated and manual checks

    Run automated tools for common issues, then review what tools cannot judge, such as alt text quality and reading order.

  3. Test with screen readers

    Complete every key flow using NVDA and VoiceOver.

  4. Test keyboard-only use

    Check focus order, visible focus, keyboard traps and control operation.

  5. Guide remediation and re-audit

    Rank issues by severity and user impact, work with developers on fixes and re-audit to confirm them.

FAQ

Questions buyers ask

What is WCAG 2.2 AA?

WCAG is the W3C's set of Web Content Accessibility Guidelines, and 2.2 is a current version. Level AA is the middle of three conformance levels and the target many laws and buyers reference. Its success criteria cover areas such as contrast, keyboard access, focus, and text alternatives.

Can automated tools make a site accessible?

No. Automated tools are fast and useful for finding common issues, but they miss many problems. A Deque study found its tools covered about 57% of issues by volume. Manual keyboard and screen reader testing is needed to judge whether content makes sense and tasks can be completed.

Who does the European Accessibility Act apply to?

It covers certain consumer products and services sold in the EU, including e-commerce, consumer banking, e-books, and electronic communications, and can reach companies based outside the EU. It has applied since 28 June 2025. Microenterprises providing services have an exemption. Confirm how it applies to you with legal counsel.

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